When the Court Café at Georgian Court University put Gladéau’s product out for sale, these suckers flew off the shelves within hours. The product is still available on residents’ meal plans to this day.
Gladéau also produces Smart Water (very tasty, totally pure), Vitamin Energy drinks and Fruit Water.
Aside from their health benefits (which isn’t much, but it’s better than soda or an energy drink), what attracted us to Vitamin Water were the colors and flavors.
The product is cleverly marketed to appear simple enough – flavored water – yet the labels are ingeniousl. Most people don’t appreciate their humor or strategy.
With 15 “grab-health-by-the-horns” flavors, there are countless creative opportunities here.
We loved the colorful, fun labels so much that we decided to plaster our wall with them. What resulted is a really cool piece of art. At least we think so.
To learn more about Vitamin Water and other Gladéau products, click on the headline. I highly suggest doing so, as their Web site is one of the most beautifully designed sites I have seen in a long time. Kudos, Vitamin Water, another notch on your belt for that one.
PHOTO: The Vitamin Water Wall of St. Catherine’s Room 321. We had a few issues keeping the labels affixed at first. In the end, turns out double-sided tape is key. And a lot of patience. (Melissa L. Gaffney)